Spirits2019 · Accra, Ghana
Rémy Martin × Matt W. Moore
VSOP, reimagined by Matt W. Moore, landed in Accra.
Rémy Martin × Matt W. Moore · Accra, Ghana · 2019Open the full report on Issuu →
- Client
- Rémy Martin × Matt W. Moore
- Category
- Spirits
- Year
- 2019
- Location
- Accra, Ghana
Our role
- Limited edition launch
- Art and culture press
- Tasting and influencer programme
The Rémy Martin VSOP Limited Edition by Matt W. Moore deserved an Accra debut that read as art programming first and bottle launch second. We built that room.
Rémy Martin's VSOP Limited Edition was a global art collaboration with Matt W. Moore. The Accra launch had to live up to the artwork on the bottle.
We programmed the night around the artist, the design, and the city's culture editors and creators. Tastings ran in parallel to the gallery moment. The brand earned coverage across luxury, design, and lifestyle in a single evening.
By the numbers
Art-led
launch programming
Multi-vertical
press footprint (luxury + design + lifestyle)
Internal estimate
Limited
edition sold through release window
Internal estimate
The full report