Automotive2017 · Accra, Ghana
Land Rover
Ride and Drive: the Land Rover book, off the page.
Land Rover · Accra, Ghana · 2017Open the full report on Issuu →
- Client
- Land Rover
- Category
- Automotive
- Year
- 2017
- Location
- Accra, Ghana
Our role
- Programme production
- Press and customer hosting
- Content and report
Land Rover's Ride and Drive in Ghana: a multi-day press and customer programme that put the marque's range under their feet, not in their inbox.
Ride and Drive is Land Rover's flagship experiential format. Bringing it to Accra meant building the route, the hospitality, and the press house at brand standard while threading local logistics that don't exist in the global playbook.
We ran the production, the press list, customer hosting, on-site content, and the post-event report. The result was a single document Land Rover used to brief future regional activations.
By the numbers
Multi-day
press and customer programme
Reference
regional activation report
Repeat
customer programme requests
Internal estimate
The full report