Bringing the three-pointed star home to Accra.

CFAO returned the Mercedes-Benz franchise to Ghana with the kind of evening Accra rarely gets to host. We were brought in to build the room, the room's story, and the story's afterlife.

The brief was simple in writing and operationally complex in practice: a single night that had to read as Stuttgart-grade to motoring press, as luxury to spirits and lifestyle press, and as cultural to the editors and creators who set the city's calendar.

We ran the press list, the talent layer, the on-stage moments, and the content production. The film cut from the night carried the story forward across Mercedes' regional channels and the agency's own.