Automotive2018 · Accra, Ghana
Range Rover
Velar's Accra debut, on Range Rover terms.
Range Rover · Accra, Ghana · 2018Open the full report on Issuu →
- Client
- Range Rover
- Category
- Automotive
- Year
- 2018
- Location
- Accra, Ghana
Our role
- Launch event production
- Motoring and lifestyle press
- Content and report
The Range Rover Velar arrived in Ghana with a launch designed to feel as architectural as the car. We staged the room, hosted the press, and shipped the report.
Range Rover briefed us to stage the Velar's Ghana debut at the same standard the model was being launched at globally. The challenge was building a Velar-grade environment in a market with very different production realities, in a window measured in weeks.
We ran site, scenography, press house, talent, and the launch-night content team. The post-event report became a reference inside Range Rover's regional team for what an Accra launch could look like.
By the numbers
Tier 1
motoring and luxury press hosted
Internal estimate
12+
earned features
Internal estimate
Reference
internal Range Rover regional report
The full report