Festival2019 · Accra, Ghana
Boiler Room × Ballantine's
Setting Accra's stage for True Music Africa.
Boiler Room × Ballantine's · Accra, Ghana · 2019Open the full report on Issuu →
- Client
- Boiler Room × Ballantine's
- Category
- Festivals
- Year
- 2019
- Location
- Accra, Ghana
Our role
- Press and influencer relations
- Content production
- On-the-ground PR house
Boiler Room's True Music Africa Tour with Ballantine's stopped in Accra. We ran the press house, the talent layer, and the campaign report.
Boiler Room and Ballantine's brought the True Music Africa Tour to Ghana. The brief was to put the city's sound system, selectors, and scene in front of a global audience without diluting the local energy that made it worth filming in the first place.
We ran press accreditations, the editor and creator layer, on-site capture, and the post-event report. The tour film and live stream traveled, but the room belonged to Accra.
By the numbers
Global
Boiler Room livestream
Pan-African
press footprint
Internal estimate
Tier 1
music and culture coverage
Internal estimate
The full report