Automotive2018 · Accra, Ghana
Jaguar
E-PACE: a younger Jaguar, made for Accra streets.
Jaguar · Accra, Ghana · 2018Open the full report on Issuu →
- Client
- Jaguar
- Category
- Automotive
- Year
- 2018
- Location
- Accra, Ghana
Our role
- Launch communications
- Motoring press hosting
- Test drive programming
Jaguar's E-PACE launch in Ghana with a press programme built around drive experience and editor access.
The E-PACE brief was about reaching a buyer the Jaguar book did not yet speak to in Ghana. Younger, urban, lifestyle-led. We built a programme around drive experience over showroom theatre.
Press, editors, and selected creators were taken through staged drives. Coverage prioritized the car as object first, status second.
By the numbers
Drive-led
press programme structure
10+
earned features and reviews
Internal estimate
The full report